People increasingly discover and evaluate options through generated answers, summaries and assistants—not only lists of links.
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OpenSkool Lab · SEO, AEO & GEO
Search in the AI Era — Lab
Learn the shared foundations of SEO, AEO and GEO, diagnose your own visibility landscape, and turn the findings into a prioritised 90-day plan.
PRIMARY OUTPUT90-Day Search + AI Visibility Action Plan
- Date
- Sunday, 4 October 2026
- Time
- 10:00 AM – 2:00 PM IST
- Format
- Live online hands-on group session
- Duration
- 4 hours
- Fee
- ₹999
WHY THIS MATTERS NOW
Visibility is becoming a broader system.
SEO still supplies essential discoverability foundations, while AEO and GEO expand the work toward useful answers, entity clarity and reference-worthiness.
Brands need to understand what machines can retrieve, what people can trust and how visibility connects to a real business outcome.
WHAT YOU WILL BUILD
Work from diagnosis to a prioritised plan.
Diagnose the visibility landscape
Map search intent, entity signals, content coverage and technical discoverability for a real brand or project.
Design for answers and references
Apply AEO and GEO principles to make useful content easier to understand, retrieve and cite.
Build authority and trust signals
Identify credible evidence, source relationships and gaps that affect reference-worthiness.
Prioritise the next 90 days
Turn the diagnosis into sequenced actions with owners, measures and realistic priorities.
HANDS-ON LAB PLAN
Learn the ideas by applying them.
Four guided blocks combine shared foundations, practical diagnosis, exercises, discussion and prioritisation.
- 01
Foundation and intent map
Define the audience questions, business outcomes and search journeys that matter for your working example.
- 02
Entity and content architecture diagnosis
Assess how clearly systems can understand the brand, its expertise and the relationships between its content.
- 03
Reference-worthiness and discoverability
Work through authority, trust, citation potential and technical access using guided exercises.
- 04
Measurement and 90-day plan
Choose useful indicators, prioritise actions and assemble a practical Search + AI Visibility Action Plan.
WORKING EXERCISES
Bring a real case. Leave with decisions.
Intent landscape
Map the questions, journeys and decisions that matter for your audience and business.
Entity clarity check
Test how clearly your brand, expertise, offers and relationships can be understood.
Content and reference audit
Find gaps in structure, evidence, authority signals and citation potential.
90-day prioritisation
Sequence foundation work, experiments and measurement into a practical action plan.
WHO SHOULD ATTEND
For people ready to work on a real visibility challenge.
- Marketing and content practitioners ready to work on a real case
- Founders and teams responsible for organic visibility
- SEO professionals expanding into answer and generative discovery
- Consultants building a practical visibility roadmap for a client
WHAT TO BRING
- Bring a laptop
- Bring a brand, business or project to work on
- Briefing attendance is not required
WHAT YOU WILL LEAVE WITH
A practical plan for the next quarter.
A visibility diagnosis
A working view of intent, entity clarity, content architecture, authority signals and technical gaps.
A prioritisation framework
A method for separating urgent foundations from useful experiments and longer-term authority work.
90-Day Search + AI Visibility Action Plan
A sequenced plan for the next quarter with actions, ownership and measures you can refine after the Lab.
BRIEFING + LAB
You can join the Lab directly.
The Briefing is useful orientation, but it is not mandatory. The Lab includes the shared foundations needed for the exercises.
REGISTER FOR THE LAB
Learn it. Work on it. Apply it.
Sunday, 4 October 2026 · 10:00 AM – 2:00 PM IST
₹999
Secure one-time payment. Your seat is confirmed only after payment verification.
Reserve your seat.
QUESTIONS
Before you join.
Do I need to attend the Briefing first?
No. The Briefing can help if the topic is new, but it is not a prerequisite for the Lab.
What should I bring?
Bring a laptop and a brand, business or project you can use for the guided exercises.
Will the Lab produce a finished strategy?
You will build a practical 90-day action plan. It is a working plan to refine with deeper data, stakeholder input and implementation learning.
Is this suitable for an agency or consultant?
Yes. You can apply the exercises to your own practice or to a client example you are authorised to work on.