MEASURE THE OUTCOME

Marketing Toolkit

Focused measurement tools that keep attribution, definitions and business context visible.

2 calculators available

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Choose the question behind the number.

Translate spend, revenue and acquisition outcomes into ratios you can interpret carefully.

marketing toolkit

Calculate return on advertising spend as a multiple and percentage from attributed revenue and ad spend.

marketing toolkit

Calculate CPL, CPA and CAC only for the lead, conversion and customer counts you provide.

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